![]() ![]() Local versus non-local return address: Is there a benefit to being a local business? For online-only businesses it’s not an issue. For a start-up with little to no brand recognition, a street address (especially a recognizable one) communicates a credibility that a PO Box can’t. What does a PO Box say about your business? For a large, established brand, it probably means little. Still, many use a PO Box rather than their actual street address - especially, if there is no central business location. Street address versus a PO Box: Standard class business mailers don’t need to worry about returns flooding their offices. Following are some alternatives and the strategy we use at Gunderson Direct to choose an effective return address: Think about how the “who” behind the mail can make a difference in your prospect’s perception of what they are getting and why. Other than that, the post office is indifferent to how the sender is identified. Specifically, a bona fide address appearing either on the upper left of the envelope or on the top of the back flap of the envelope. The post office requires commercial mailers using a permit or precanceled stamps (which means virtually all bulk mailer) to have a return address. In the world of nanosecond decision making, the return address on your envelope could be the number one determinant of your prospect’s keep or toss decision as well. The “from” line in an email is cited as a key determinant of opens. Once it’s clear the letter is addressed to you, your eye probably travels to the upper left of the envelope to see who it’s from. It’s no secret that getting the envelope opened is the first, and some would argue the most, important step toward a successful direct marketing program. Which envelope would you open first? One from Donald Trump or from Joe Biden? A mailing from your current bank or from one you’ve never done business with? And what if you had no idea who sent you the letter because all that appeared in the upper left corner of the envelope was a street address? Consistent branding helps build recognition and reinforces your professional image.Who the mail comes from can influence response. Ensure that your letterhead design matches your other marketing collateral, such as business cards and envelopes. Maintain ConsistencyĬonsistency is key in letterhead design. Use CMYK color mode for accurate color reproduction, ensure proper margins, and choose suitable paper stock for durability and a premium feel. If you plan to print your letterhead, keep in mind the printing process and constraints. Test your design across different formats to ensure it retains its visual integrity and readability, regardless of the medium. Your letterhead may be used in various formats, such as printed letters, digital documents, or email templates. Consider factors such as legibility, hierarchy, and visual harmony to create a polished and professional look. Select a combination of fonts for headings, subheadings, and body text that complement each other. Typography MattersĬhoose fonts that are easy to read and align with your brand’s personality. This will help create a sense of balance, improve readability, and make your letterhead visually appealing. Leave ample white space around your logo, contact information, and other design elements. White Space for Balanceĭon’t overcrowd your letterhead with too many elements. Here are a few tips to help you craft better letterheads for your business. You may also want to check out our modern stationery templates collection for more inspiration. It comes in print-ready A4 and US Letter sizes. Featuring 5 different color variations, this letterhead template can be used to design many different types of professional and business letterheads.
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